What We Do
Our consulting opportunities in strategy, marketing, and design allow members to gain hands-on experience across various fields.

Projects vary based on the needs of each organization, and our goal is to provide actionable recommendations that help drive impact, while fostering learning and professional growth for our team members.

Our Teams

Our teams specialize in a range of services, tailored to meet the unique needs of each client. Every project is handled by a team specifically assembled to address the goals and challenges of that particular organization.

Strategy
Market Research • Market Sizing • Market Entry  • Growth Strategy
The Strategy Team focuses on understanding market dynamics, identifying growth opportunities, and providing actionable insights to help your business thrive. From market research to long-term strategic planning, we help you make informed decisions that drive sustainable success.
Tools
  • Excel/Google Sheets
  • Powerpoint/Google Slides
  • Market Research Platforms
  • SWOT Analysis and other Strategic Frameworks
Skills
  • Data Analysis
  • Critical Thinking and Problem-Solving
  • Business Acumen and Financial Literacy
  • Strategic Planning and Forecasting
Marketing
Brand Strategy • Social Media Strategy • Marketing Strategy
The Marketing Team works to elevate your brand’s presence by crafting compelling strategies that resonate with your target audience. We develop data-driven campaigns, optimize social media engagement, and ensure your brand message is consistent and effective across all channels.
Tools
  • Social Media Platforms (Instagram, TikTok, etc.)
  • Microsoft Office
  • Figma/Canva
  • Surveying and Market Research
Skills
  • Content Creation and Storytelling
  • Audience Segmentation and Targeting
  • Campaign Management
  • SEO Optimization
Design
Product Design • Web Design • Branding
The Design Team focuses on creating engaging user experiences and strong visual identities. We specialize in UI/UX design, brand development, and producing branded materials like merchandise, physical products, and social media content. Our goal is to ensure your brand is visually cohesive and resonates with your target audience, whether in digital or physical form.
Tools
  • Figma (UI/UX design/prototyping)
  • Adobe Creative Suite (Photoshop, Illustrator)
  • Canva
  • Web Development Tools
Skills
  • Graphic Design
  • UI/UX Design Principles
  • Brand Development Creation
  • Web Design and User Interface Development
Differentiation Between Teams
Marketing vs. Design
Focus
The Marketing Team focuses on promoting the brand, driving audience engagement and increasing visibility, while the Design Team emphasizes creating visually appealing assets, including UI/UX, brand design, and website design.
Activities
The Marketing Team manages social media, content creation, and marketing campaigns, while the Design Team develops visual identities, user interfaces, and cohesive website designs.
Outcome
The Marketing Team aims to boost brand awareness and customer acquisition, whereas the Design Team ensures that the brand's visual presence is engaging, functional, and aligned with user experience expectations.
Strategy vs. Marketing
Focus
The Strategy Team focuses on long-term business growth and decision-making, while the Marketing Team centers on promoting the brand and driving audience engagement through campaigns.
Activities
The Strategy Team conducts market research, competitive analysis, and business forecasting, while the Marketing Team develops content strategies, manages social media, and executes marketing plans.
Outcome
The Strategy Team delivers actionable insights for business growth, whereas the Marketing Team aims to increase brand awareness and customer acquisition.
Strategy vs. Design
Focus
The Strategy Team focuses on long-term business growth and decision-making, while the Design Team emphasizes UI/UX development, brand design, and website design to enhance the user experience and visual identity.
Activities
The Strategy Team conducts market research, competitive analysis, and business forecasting, while the Design Team creates intuitive user interfaces, brand identities, and functional, visually appealing websites.
Outcome
The Strategy Team delivers actionable insights for business growth, whereas the Design Team ensures that the brand's visual elements and user interactions are cohesive, engaging, and user-friendly.
Work With Us!
We're excited to meet you and see what our team can do for your organization.
Contact us
Let's work together!
bearconsulting@ucla.edu
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