1. Design
Tools: FIGMA (UI/UX design/prototyping), Adobe Creative Suite (Photoshop, Illustrator), Web Dev Tools
Skills: Graphic Design, UI/UX Design Principles, Brand Development Creation, Web Design and User Interface Development
2. Strategy
Tools: Excel/Google Sheets, PowerPoint/Google Slides, Market Research Platforms, SWOT Analysis and other Strategic Frameworks
Skills: Data Analysis, Critical Thinking, Problem-Solving, Business Acumen and Financial Literacy, Strategic Planning and Forecasting
3. Marketing
Tools: Social Media Platforms (Instagram, Facebook, TikTok), Microsoft Office, Figma/Canva, Surveying, Market Research
Skills: Content Creation and Storytelling, Audience Segmentation and Targeting, Campaign Management, SEO Optimization
Differentiation Between Teams
Marketing vs Design
Focus: The Marketing Team focuses on promoting the brand. driving audience engagement and increasing visibility, while the Design Team emphasizes creating visually appealing assets, including UI/UX, brand design, and website design.
Activities: The Marketing Team manages social media, content creation, and marketing campaigns, while the Design Team develops visual identities, user interfaces, and cohesive website designs.
Outcome: The Marketing Team aims to boost brand awareness and customer acquisition, whereas the Design Team ensures that the brand's visual presence is engaging, functional, and aligned with user experience expectations.
Strategy vs Marketing
Focus: The Strategy Team focuses on long-term business growth and decision-making, while the Marketing Team centers on promoting the brand and driving audience engagement through campaigns.
Activities: The Strategy Team conducts market research, competitive analysis, and business forecasting, while the Marketing Team develops content strategies, manages social media, and executes marketing plans.
Outcome: The Strategy Team delivers actionable insights for business growth, whereas the Marketing Team aims to increase brand awareness and customer acquisition.
Strategy vs Design
Focus: The Strategy Team focuses on long-term business growth and decision-making, while the Design Team emphasizes UI/UX development, brand design, and website design to enhance the user experience and visual identity.
Activities: The Strategy Team conducts market research, competitive analysis, and business forecasting, while the Design Team creates intuitive user interfaces, brand identities, and functional, visually appealing websites.
Outcome: The Strategy Team delivers actionable insights for business growth, whereas the Design Team ensures that the brand's visual elements and user interactions are cohesive, engaging, and user-friendly.
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